Aunt Carol's Sauce

Brand Identity Refresh, Logo/Package Design

Challenge: Standing out against bigger brands while ensuring the packaging appealed to their target audience—without losing the rich legacy behind the sauce.

Strategy & Execution: We designed a modern label that balances a high-quality, professional aesthetic with heartfelt, family-oriented roots—positioning Aunt Carol’s Sauce as a market leader.

Results: Secured placement in 70+ Food Lion locations across Hampton Roads, expanded to 150+ locations across 10+ states, and achieved the brand’s first international placement in Thailand.